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Archive for the ‘Design’ Category

Color Print Communications Never Go Out of Style

color print communications
Life affirming, zesty and lush. The Pantone Color Institute recently announced its Color of the Year for 2017 as Greenery, a refreshing and revitalizing shade that’s symbolic of new beginnings, according to Pantone. Will Greenery find its way into your color print communications in the coming year? To note: There’s more to color than meets…

Visual Storytelling is Seen and Remembered

There is a lot of pressure on marketers to produce content that goes viral, and that can be paralyzing. A more realistic and productive goal might be to just get better with each piece of content you produce. One sure way to elevate your content is with visual storytelling. Research shows you have about eight…

Direct Mail Design Best Practices That Make an Impact

Direct Mail Design Best Practices
Getting your direct mail marketing into the hands of those most likely to buy is job one. And that’s all about your list. Bad data equals poor results. Have a quality list? Then it’s time to drill down to make a great offer with attention-getting creative execution. Both may require some testing to find what…

Mood Plus Attitude: 2016 Pantone Color of the Year

Pantone
It’s a first! Blending a warm rose tone with a cool tranquil blue, the color pros at Pantone Color Institute have named two shades, Rose Quartz and Serenity, the 2016 Color of the Year. In these uncertain and stressful times, the pairing reflects “. . . connection and wellness as well as a soothing sense…