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3 Habits of a Successful Small Business Marketer


By Allegra Charlotte

3 Habits of a Successful Small Business Marketer

Although at times it seems like a complex science, exceling in marketing your small to medium-sized business does not require an advanced degree in marketing or a decade spent at a prominent agency. Instead, good marketing is about taking the time to build good habits, getting in sync with your key demographic and working with…


‘Workhorse’ Direct Mail Marketing Continues to Prove Its Power


By Allegra Charlotte

‘Workhorse’ Direct Mail Marketing Continues to Prove Its Power

It is often discussed if direct mail marketing still holds a place amid digital marketing boom times. In a recent Smart Insights study, the strength of digital marketing was revealed to be immense, showing that 82 percent of organizations have fully adopted a digital marketing strategy. However, even in the digital age, the benefits of…


Lead Generation Webinar: “Find Your X Factor”


By Allegra Charlotte

Lead Generation Webinar: “Find Your X Factor”

Allegra recently hosted “Find Your X Factor,” an informative lead generation webinar that articulated strategic ways for business owners and marketers to distinguish their companies to drive leads and loyalty. The webinar was led by award-winning, cross-channel marketing influencer and Director of Keypoint Intelligence for InfoTrends, Kate Dunn. Kate detailed best practices to increase brand…


Myth vs. Fact – The Environmental Impact of Printing


By Allegra Charlotte

Myth vs. Fact – The Environmental Impact of Printing

In an environmentally aware world, many business owners are looking for ways to provide more sustainable solutions to meet their customers’ needs. To promote more eco-friendly practices, many businesses pledge to “save the trees” by reducing the use of paper and print materials. However, simply “going paperless” is not the perfect solution. In honor of…


4 Ways to Get the Most Out of Your Facebook Advertising Campaign


By Allegra Charlotte

4 Ways to Get the Most Out of Your Facebook Advertising Campaign

It’s hard to believe that Facebook has been a part of most of our lives for nearly a decade. What was once a simple communication and photo-sharing channel has evolved into a social and technological Hydra, a many-headed beast that dominates the digital space in communication, sales and now advertising. According to SproutSocial, Facebook drives…